“Hiking up a grassy ski hill in North ern BC, a local skier is explaining to me how he had grown up skiing on this very hil l as a kid. Unfortunately, due to rising snow levels, the town was forced to close the mountain. The local was only 30 years old, so if he has seen such a drastic change in the last 30 years, then what was in store for the next 30? It’s experiences like this that motivated me to start Protect Our Winters.”
Protect Our Winters was started in 2007 by pro snowboarder, Jeremy Jones who, during winter trips, witnessed first-hand the impact of climate change on our mountains. After having been turned away from areas that had once been rideable and seeing resorts closed due to lack of snow, Jeremy saw a gap between the winter sports community and the action being taken by them to address the problem. Clearly, it’s time for us to step up and take responsibility to save the lifestyle that we all value so much.
Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities.
We believe that to really effect things, consumer behavior needs to change and that the power of an actively participating and united community can have a direct influence on climate change, now and for generations behind us.
POW’s focus is on educational initiatives, activism and supporting community-based initiatives that have tangible results.
Together We Can Protect Our Winters
Athletes
